One of the latest trends in today’s digital marketing ecosystem involves the intersection of Big Data, marketing attribution and programmatic media buying. It’s a trend that provides a glimpse of a ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Mobile ad platform Millennial Media is buying up mobile exchange Nexage and the message to agencies seems fairly clear: We want to be your everything. Announced Tuesday, the $107.5 million deal, a ...

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into MarketNo Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the leading AI-powered ad tech company ...

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Marketers have a lack of understanding around programmatic buying, with almost 40% claiming low, or no, awareness. Use of programmatic buying in the past year is also mixed – 54% have used it, among ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...