StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...
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DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...
Media company Assembly has unveiled a tool that it says will help advertisers achieve smarter, more responsible programmatic ad buying. The new solution, Assembly Control, is rolling out this month, ...
Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...
NEW YORK and PARIS, June 13, 2017/PRNewswire/ -- Today, Adomik, the leading provider of programmatic ad analytics and yield management technology for publishers, has released its UNIFY products, the ...
Los Angeles, California--(Newsfile Corp. - January 23, 2025) - Revenue Arc, a growth marketing and programmatic ad-buying platform, is formally announcing the release of ARC Foresight-an innovative ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
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