Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and ...

Spotlight Outdoor Ads Ushers in a New Era Of Programmatic, Large-Format Advertising on the Las Vegas Strip as the First Phase of the Vegas Strip Tower Network Goes Live The “Triple Crown” towers ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...