Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

You built something genuinely new. That was the goal. Now it is the problem. When there is no obvious competitor to anchor against, pricing feels like guesswork with real consequences. Price too low ...

Opinions expressed by Entrepreneur contributors are their own. I’m going to stick my neck out here and make a bold statement: Most entrepreneurs and small-business owners look at their competition ...

Opinions expressed by Entrepreneur contributors are their own. Competition is one of the most crucial environmental factors for the success of a business. Most entrepreneurs only enter the game when ...

McStowe, 22, a Youngstown State University freshman, and Noah Bowman, her boyfriend and business partner, hold awards they won during YSU’s third annual Penguin Shark Tank event. McStowe has a ...