Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy ...

Last week, we sent out an email that had the following preheader: Not sure what you're looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in ...

You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message. Email remains one of ...

About a month ago, a friend of mine gave me a sneak peek at her beauty and fashion site's revamped newsletter, set to launch some time this month. Everything about the design felt fresh, clean, and ...