If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Powerade is launching its new Powerade Energy drink with a TV, outdoor, digital and sampling campaign. Watch the TV ad here. The 30-second TV spot, created by Mother, shows the new drink fuelling ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...