I recently conducted a seminar for a corporation on the art of persuasion. Although a lot of people think they know how to persuade others, most professionals I”ve dealt with–in this seminar and ...

What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational analysis of evidence? Is it a simple emotional reaction? In truth, it could be either of ...

Have you ever stopped to think how much of your day is spent influencing others? According to Daniel Pink in his book, To Sell is Human, it’s 40%. If you’re in sales, it’s even higher. Influence, with ...