Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

As the bulk of shoppers moved to online shopping—with online spending in the U.S. growing by at least $108 billion since 2020—the expectations from consumers have grown steeper. As the growth of ...