Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...