Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Indirect sales is a long-standing marketing and sales model that is expected to continue growing rapidly over the coming years, with McKinsey leaders predicting that channel partner ecosystems will ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and ...

Agency Earns Third Consecutive Partner of the Year Honor from Progress BEDFORD, NH, UNITED STATES, January 7, 2026 ...

Norwegian Cruise Line (NCL) has announced the debut of NCL Connect, a co-branded marketing solution that aims to boost the sales and marketing efforts of the travel partner community. NCL Connect is ...

With Thuraisingam joining Canada’s largest communications company, Cisco’s SVP of field and customer marketing is stepping in to lead global partner marketing in the interim. Luxy Thuraisingam, ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...