One of Paramount's upfront dinners for advertisers in the spring of 2024 Courtesy Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the ...
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped ...
Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...
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A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership
A veteran EVP of agency partnerships at Paramount will leave David Ellison's company amid a leadership shake-up.
Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing linear TV disruption, ad sales chief John Halley stands firmly by his ...
Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...
Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...
President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...
The Paramount logo is displayed at Columbia Square along Sunset Boulevard in Hollywood on March 9, 2023. (Patrick T. Fallon / AFP / Getty Images) Veteran advertising executive Louis Carr has been ...
The demographics are shifting — which can have a big effect on elections. More than 40 million Gen Zs are now eligible to vote. Paramount’s Vote ’24 campaign encourages young people to vote — and get ...
JPMorgan analyst David Karnovsky maintained Paramount Global (NASDAQ:PARA) with an Underweight and lowered the price target from $11 to $10 on Wednesday. Last week, Karnovsky held fireside chats with ...
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