RAJAR, the consortium that measures radio audiences in the UK, announced that it is ending its Portable People Meter (PPM) test and will focus instead on gathering radio audience data via online ...
Arbitron is in contact with radio, TV and cable outlets in Houston, weighing support for a second portable people meter test market. No decision has been made, however, and Arbitron spokesman Thom ...
In an effort to get the remaining radio groups in Houston to take part in the next PPM test, Arbitron has contracted with one of the designers of the iPod to re-design the Portable People Meter.