Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of ...

Discover the top PPC trends for 2024. Stay competitive by embracing new developments, user behaviors, and channels in your advertising campaigns. This is an excerpt from SEJ’s PPC Trends 2024 ebook, ...

In the world of speed in digital marketing, every business operates to find practical means of influencing growth and expanding their online market share. One such strategy is Pay-Per-Click (PPC) ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Opinions expressed by Entrepreneur contributors are their own. Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of ...

The PPC experts at The Brains discuss, in a recent post, four practical ways to improve PPC campaigns, as well as giving top tips on doing so. The methods include A/B testing, negative keywords and ...