A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

For entrepreneurs, choosing opportunities that will best suit a business's strengths is part of the strategic planning process. Strategic planning results in some guiding ideas that serve to unify the ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

A mission statement sum up a company's entire culture, purpose and values in only a few sentences. Writing a meaningful mission statement is often challenging because it is so short. The mission ...

So how many of you out there have created a mission statement for your department? Looking around the room it appears as though almost all of you have. Good job! Now what does it say? Here's one of my ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

When Mark Perlberg arrived at Oasis Outsourcing in 2003, the company lacked one key component: “a real rallying point,” said Perlberg, CEO of the West Palm Beach-based workforce solutions company. So, ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

An old Sicilian proverb says that a fish rots from its head. A nonprofit organization, similarly, rots from its mission. Nonprofits are, by definition, mission driven. The leaders of a corporation can ...