How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

As a marketing operations (MOps) professional, you’ll know you’ve made it when you can successfully use technology to translate the language of the business into the art of the possible. But that’s ...

Consider for a moment that the average organization uses over 90 cloud services. Then think back to 5 years ago and it's easy to see the many changes marketing. Consider for a moment that the average ...

In today’s uncertain environment, the market is rife with activity as organizations look to protect themselves, position themselves for growth and continue to drive efficiency. This might take the ...

Reorganization to improve alignment across key business categories and accelerate decision-making Relocation of Brand Management and Marketing Operations from Boston to Herzogenaurach-HQ Strengthening ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

"Yay!" said no one ever when contemplating significant change. But significant change is what we're advising when we say marketers should focus on content operations rather than content marketing only ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...