Last year’s top US search trends included the election, Donald Trump, the New York Times puzzle “Connections,” the New York Yankees and then-Vice President Kamala Harris, according to Google.
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI ...
People sick of AI have a new option for searching the web. DuckDuckGo recently rolled out an easy way to access an AI-free version of its search engine. Google has been the dominant search engine for ...
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025. Another year in search has come and gone, and Google called ...
Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...
For a generation of businesses, winning on Google meant winning the market. That assumption is now breaking. AI assistants like ChatGPT, Claude and Perplexity—powered by large language models ...
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