NASCAR's annual all-star race will be split into five segments this year, with a mandatory pit stop before the final 10-lap sprint for the $1 million prize. The All-Star race at Charlotte Motor ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Marketing is a discipline that attempts to identify and serve the unique needs of separate segments. Through research, marketers divide potential customers into groups based on common sets of ...

SAN JOSE, Calif., Nov. 06, 2019 (GLOBE NEWSWIRE) -- Forescout Technologies, Inc. (NASDAQ: FSCT), the leader in device visibility and control, today announced that it is transforming enterprise-wide ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...