A tongue-in-cheek parody aimed making the most of retirement with home and life ideas for newly-retired P&G mascot Mr. Clean ...

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

The advertising icon, who made his debut in 1958, announced on Instagram that he was "hanging up his whites." Don't expect him to be gone too long ...

Procter & Gamble leveraged a social-first retirement stunt to modernize its iconic mascot and successfully launch major innovations.

Mr. Clean appears to retire in social media posts, but Procter & Gamble says the mascot is staying put as part of a new campaign announcement.

An iconic mascot is “retiring” after 68 years. Mr. Clean announced last week that the cleaning products brand’s bald spokesperson, also known as Mr. Clean, is being retired. “It’s true, Mr. Clean has ...

Fern Siegel , 21 minutes ago; Mr. Clean is both an all-purpose cleaner and a brand icon. The bald, fit white T-shirted figure made his debut in a 1958 black-and-white commercia ...

“Legacies last forever, and Mr. Clean’s was nowhere near finished,” said Vice President Dave Landers. “We’re thrilled he’s ...

The buzzy stunt shows why mascot drama is having a moment.

After more than six decades of cleaning up messes, Mr. Clean is "retiring." In a Thursday, Feb. 18 news conference, Mr. Clean announced that he was "hanging up his whites" and taking some much-needed ...

Add Yahoo as a preferred source to see more of our stories on Google. After more than six decades of cleaning up messes, Mr. Clean is "retiring." In a Thursday, Feb. 18 news conference, Mr. Clean ...