The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Unilever?s I Can?t Believe It?s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company?s mobile landing page is not mobile-optimized, making ...

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead. In a ...

General Motors Co.?s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships. Chevy is running the mobile ads within Pandora. The ads help consumers pick their ideal car from ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...