Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Shares of AppLovin (APP) and Unity Software (U) were hit on Wednesday after CloudX, a new artificial intelligence-infused startup that could shake up the mobile advertising stack, became generally ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Unity Software Inc. shares fell in the extended session Wednesday after the game-engine and app-monetization company’s outlook fell short of Wall Street estimates on a weak mobile-ad market. Unity ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

CloudX’s approach positions the mobile ad stack more as programmable infrastructure rather than another AI-powered ...