Judson Althoff, CEO of Microsoft's commercial business, wants to reduce the customer feedback loop as the company sells artificial intelligence services.

Microsoft’s push to turn its artificial intelligence bets into revenue is running into a harder reality: sales teams are struggling to hit ambitious targets, and internal expectations are being reset.

Artificial intelligence has fueled a multi-trillion-dollar stock market surge over the past few years, propelling companies like Microsoft (NASDAQ:MSFT) and Nvidia (NASDAQ:NVDA) to record valuations.

Sales of enterprise software through hyperscale cloud marketplaces hosted by the likes of Amazon Web Services (AWS), Microsoft and Google are expected to top $163bn by 2030, having hit $30bn in 2024.