Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

WhatsApp, the Meta-owned messaging app used by close to 2 billion people worldwide, is ramping up its advertising efforts. While the app has long promised a privacy-first experience free from ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads on ...

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...

Meta will be hyper-targeting ads for users in most countries by the end of the year, with no opting out. Enjoy talking to Meta’s AI chatbot? Expect some very specific advertisements: The social media ...

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms. The company will update its ...

Alex Valdes from Bellevue, Washington has been pumping content into the Internet river for quite a while, including stints at MSNBC.com, MSN, Bing, MoneyTalksNews, Tipico and more. He admits to being ...

Meta Could Be Fined Every Day If It Does Not Change Ad Model, EU Says Your email has been sent Meta is under renewed pressure from EU regulators over its controversial advertising model, which forces ...

Bottom line: Meta insists that it is making steady progress against fraudulent advertising. "We aggressively fight fraud and scams because people on our platforms don't want this content, legitimate ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...