Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...

Mix-marketing process can be very complex, but it is based on universal model used in all forms of communication, which include the sender, the message, receiver and a medium in the case of two-way ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...