Shoppers say it’s mature skin-friendly, too ...

Here at SI Swimsuit, we love a “less is more” approach to makeup during the summertime. When temperatures are soaring and you’re likely to take a dip to cool off, no one wants a face caked full of ...

Milk Makeup’s Jelly Tint cheek and lip stains are one of the most popular new makeup releases of 2024 — they’ve racked up millions of views on TikTok and over 160,000 hearts on Sephora’s Loves List.

Forbes contributors publish independent expert analyses and insights. Rachel Burchfield writes about fashion, beauty, wellness & pop culture The liquid blush comes in four shades: Sunlit Sienna ...

This makeup hack from TikTok uses one simple rule to give you that lifted, chiseled supermodel look in no time.

Beyond lips, Red Apple Lipstick offers eye-focused essentials including Designed Palettes and individual eyeshadows, plus an Eye Primer to help improve the look and staying power of shadow. The brand ...

These are not the face tattoos your mother warned you about — but maybe she should have. Beauty chasers are suddenly shelling out hundreds of dollars for something called “semipermanent blush,” a new ...