As many as 68 per cent of travellers have booked outside their loyalty programmes for better deals in the last year. View on euronews ...

After years of comparison shopping for hotel deals, holidaymakers are finding that the simplest option – booking directly – often wins out. A recent Which? survey revealed that joining a chain hotel’s ...

In December, British Airways caused quite a stir with frequent customers by overhauling its loyalty programme. From 1 April 2025, Executive Club will be renamed The British Airways Club, with access ...

This article was produced by National Geographic Traveller (UK). When British Airways (BA) launched its revamped frequent-flyer scheme on 1 April, it probably didn’t anticipate the furore that would ...

A new Which? investigation has found that booking a hotel via popular platforms such as Booking.com and Hotels.com may not be the cheapest way to secure a night away - with the platforms now ...

British Airways reignited the great loyalty debate in the U.K. when it revamped its frequent-flyer program earlier this year. The precious points used to be accrued by passengers for the miles ...

Research by MyVoucherCodes in January 2026 revealed that almost two-thirds (62%) of shoppers now feel that loyalty cards only exist to get them to spend more money, rather than to reward them. The ...

Named VivoRewards, the new scheme launches on 25 February. It aims to go “beyond” traditional loyalty programmes’ conventions ...