A number of local soccer supporters and designers bristled at the original Louisville City Football Club logo unveiled last week, so team owner Wayne Estopinal is leaving the crest up to the community ...

CINCINNATI — FC Cincinnati plans to unveil the team's 2023 kits Wednesday morning at a private event for media, but one day in advance of that the team's social media dropped a tease about the design ...

A gold “A” on top of red and black stripes, with two gold circles on the borders are part of the new logo for Atlanta United FC. The logo was unveiled Tuesday to a raucous crowd eager for yet another ...

The new logo comes nearly a year after fan backlash forced the team to scrap a different design. Take two. Louisville City Football Club on Tuesday unveiled its new team crest as part of a rebrand ...

New York City FC, announced as Major League Soccer's 20th franchise last May, currently sit just 13 months from making their MLS debut in March 2015. On Monday, they asked fans all around the world to ...

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo to the ...

Ah, the off-season is fun isn't it? When you're all in on FC Dallas during the winter there sometimes isn't a lot to talk about... so we often turn to off field topics. We've talked a little bit of ...

Soon, San Francisco’s buses and streetcars won’t be the only ones flaunting one of The City’s most iconic logos. Now, one of San Francisco’s semiprofessional soccer teams will be donning Muni’s “worm” ...

San Diego’s MLS expansion team, which is set to take the field in 2025, has officially selected a brand identity in addition to its name: San Diego Football Club, or San Diego FC for short. The club ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

In Major League Soccer’s current quest to expand the league’s footprint across North America, there are currently four expansion teams waiting in the wings. While the COVID-19 pandemic has ended up ...

LOUISVILLE, Ky. — Months after opening Lynn Family Stadium, Louisville City FC has revealed its new logo. Club President Brad Estes said the change is about evolution, not changing the LouCity's ...