James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

In the spirit of 4/20, envision an imaginary (or real) cannabis-related business. What does its logo look like? Since the symbol that represents the marijuana is so iconic, you’re likely picturing the ...

When Aspen Skiing Co. teased its new logo on social media last week, several observers said they had to call a spade a spade. What they saw was the Ace of spades from a deck of cards. Skico chief ...