Lay’s game-day inspired chips made their debut on grocery store shelves nationwide on August 18. (You can also buy them on snacks.com.) The flavors come in various sizes and textures, too, great for ...

Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...

Lay's 3 New Chip Flavors Inspired by Tailgating Classics 'Don't Hold Back' originally appeared on Parade. Lay's is kicking off football season a little early with three new chip flavors inspired by ...

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

The food giant is among many big brands worried as shoppers pull back on snack budgets after years of stubborn inflation.

(KNWA/KFTA) — The next time you walk down the chip aisle at the grocery store, some bags may look a little different. Earlier this month, Lay’s announced a rebrand, the largest in the company’s ...

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty goodness, or maybe that nostalgic yellow and red packaging? What probably ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...