Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. https://www.youtube.com/watch?v=FuLKhyzj8HI Lego has tried making ...

From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is re-imagined in the tiny plastic bricks that have been inspiring ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a wide audience and has ventured into film and video games.

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S ...

BILLUND, Denmark — At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a 50-foot tree to a collection of multicolored dinosaurs, all ...