The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

Add Yahoo as a preferred source to see more of our stories on Google. LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, interact ...

When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

Light Brick Studio has become independent from the Lego Group. The Lego Builder's Journey developer has set out on its own, following funding from Lego's investment arm, Lego Ventures. Furthermore, ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...