Warm Pink and Blue Violet. This is the first new pink brick we've seen in 20 years. The post LEGO Introduces First New Pink ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

A million miniature plastic bricks in a rainbow of colors and shapes overflow storage bins and boxes on shelves in Marvin Gale’s basement.