Green may have had its moment in 2024 with things like "Brat" and "Wicked," but it appears 2025 is going in a different direction. The world's color authority, Pantone, has spoken, and the new "Color ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

As brands ditch synthetic dyes like Red 40, it is not enough to go natural – the colors need to work across formulation, supply chain and stability demands Natural color makers like California Natural ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

When we’re kids, one of the first ways we can differentiate ourselves is by answering a simple question: What’s your favorite color? It’s such an innocuous question, and yet the answer has endless ...

Pantone has unveiled ‘Cloud Dancer’ as its highly anticipated Colour of the Year for 2026, describing the shade as a "perfect blank slate" for the worlds of fashion, interiors, and design. Laurie ...