The Interactive Advertising Bureau (IAB) has named Alison Levin, president of advertising and partnerships at NBCUniversal, ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

The Interactive Advertising Bureau (IAB) today announced the IAB Authorized Assessor Program, a new initiative that provides ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

Each session during this first-of-its-kind event provides only the critical nuggets you need to develop groundbreaking cross-platform interactive campaigns. You’ll learn directly from the teams ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...