Contrary to popular opinion, direct mail is far from dead for annuity sales. In fact, direct mail can yield greater than a 10 percent response. Not only that, but it can be done using the cheapest ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...