Would you buy a couch in “piss yellow”? A car in “neon lavender”? Your answer has everything to do with whether or not you were born with a Y chromosome. How the chart works: The genders are divided ...

You probably know that black is a color of mourning in the West and red is a lucky color in China. But did you know that green is the color of death in South America? Or that blue is the color of love ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...