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Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...

There are many different kinds of reasoning. Some reasoning is by simple association. If you see very dark clouds coming your way, accompanied by lightning and thunder, you will probably conclude that ...

Ian Roberts rightly highlights the misinterpretation of medical case studies that has encouraged some clinicians to use treatments which have not been evaluated (25 September, p 28). Unlike randomised ...