We can all agree that a good product is easier to sell. However, we live in an era where there are good alternatives for each product and, therefore, competition is probably the highest it has ever ...

Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more ...

Opinions expressed by Entrepreneur contributors are their own. Call to actions (CTAs) are critical statements that prompt users to sign up, purchase, or engage with you. Whether you’re writing emails, ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

However, even the best technology on the planet can’t convert prospects to customers if the underlying lead nurturing strategy is suspect. Here are 7 tips for designing a lead nurturing strategy to ...

In a landscape where everyone adheres to a common UX standard, where ease of use is a given, the question arises: How does one stand out? This dilemma is particularly pressing for challengers striving ...