This guidance begins examining the basic ways we can start to evolve our marketing by choosing how to frame our stories and connect with diverse audiences. Our work should be about more than marketing ...

Opinions expressed by Entrepreneur contributors are their own. In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo ...

“Every day we are learning more and more about the importance of representation in products and experiences,” said Kelli Kemery, lead market researcher at Microsoft, in her presentation at SMX Next.

Inclusion is an ongoing process that should encompass all areas of your marketing strategy, from website images to language to job descriptions. As a multifamily marketer, your campaigns and materials ...

In 1971, amid a time of intense social unrest, a period that included the Civil Rights Movement and the Vietnam War, Coca-Cola launched an ad that would change the course of marketing history. The ...

Some companies have recently retreated from diversity, equity, and inclusion initiatives. However, DE&I and inclusive marketing is not a box to check or a trend to abandon, but an evolving business ...

These days I listen to a lot of Baby Shark. Whether its in my home or on car rides, my one-year old daughter has yet to get enough of it. And because it has become integrated into our routine, I ...

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well.

While on a recent mini-vacation with my family, I came across some Disney Princess dolls by Creative Soul, in which iconic characters like Cinderella, Rapunzel, and Snow White were reimagined as Black ...

As companies focus their efforts on lifting their DEI scores, APAC industry leaders want brands and agencies to relook at the way they devise creatives, build a media strategy and allocate budgets to ...

One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...