Steve Kelman warns that a constant priority under the previous four presidents is getting far less attention from the Biden administration. Many blog readers probably know that my teaching at the ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Every person and organization has some familiarity with performance metrics and reporting, yet how to take that experience and apply it to asset management is not straightforward. Looking at industry ...