ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

It was confirmed in December that all 104 matches at the World Cup will have two hydration breaks, prompting talks between broadcasters and FIFA about showing adverts during them ...

ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup ...

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

The broadcaster, which kicks off its coverage tomorrow night with Ireland's visit to holders France, will plug products twice in each half of the historic tournament in what is being viewed as a UK ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...