Pursuing claims-based data on what happens to patients taking their drugs, pharma companies have been striking pacts with payers and PBMs. Now, a heavyweight in the research field, IMS Health, has ...
A new report from IMS Health on the use of social media by pharmaceutical companies finds that among the top 50 pharmaceutical companies, half don't engage with consumers and patients through social ...
DANBURY, Conn.--(BUSINESS WIRE)-- IMS Health has acquired PharmARC, an India-based company specializing in commercial analytics and services for the life sciences industry. The acquisition adds ...
Are you a print subscriber? Activate your account. By Aleda Stam - 7 min 34 sec ago By Ad Age and Creativity Staff - 36 min 46 sec ago By Garett Sloane - 3 hours ago By Brian Bonilla - 4 hours 34 min ...
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