The Psychology Behind Brand Archetypes—and How They Fuel Business Growth

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
Mena FN

The Archetypes Attend A Funeral Offers Funeral Directors A Deeply Reflective Tool For Comforting The Living And Honoring The Dead

David Hulings' unique blend of storytelling and psychological insight introduces a profound new way to process grief, through the lens of human archetypes. Funeral directors are often called upon to ...
Psychology Today

Do Numbers Exist Beyond the Mind? Challenging Jung’s Claim

A childhood math pattern led me to question Jung’s claim that archetypes exist beyond the mind—and to ask which patterns come ...
Psychology Today

Soulwork: The Role Archetypes Play in Jungian Analysis

Guardian Spirit of the Waters (1878) by Odilon Redon (1840-1916). Charcoal and chalk on paper. Source: Art Institute of Chicago/Public Domain This post continues my conversation with esteemed Jungian ...