Volvo has invented Life Paint to light up cyclists at night and motorcycle riders might also like to swap their hi-vis vests for the paint to make their bikes more visible to other traffic. The ...

If it seems strange to consider the benefits of being visible by night, just as lengthening days remind us of the joys of riding home in the light, blame Volvo. The Swedish car company has dipped an ...

Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

Volvo Cars LifePaint is an innovative reflective spray paint that enhances pedestrians’ and cyclists’ visibility on the roads at night. The spray paint can be used on helmets, backpacks and ...

The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...