Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Filled with high school students, giveaways and celebrities, the Ackerman Grand Ballroom transformed into a vibrant wellness hub Sunday morning. The 2025 Gen Z Wellness Summit – hosted by the UCLA ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

A new USC study suggests that gut imbalances in children with autism may create an imbalance of metabolites in the digestive system - ultimately disrupting neurotransmitter production and influencing ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the likely public perception of ...