Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” says the British car brand’s CCO Gerry McGovern. “Our vision for Jaguar today ...

As we enter 2025, clarity and accessibility will define design trends, with bold typography and visually striking elements taking centre stage. But what truly makes graphic design the silent ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Interesting Topics: Typography, branding and identity systems, designing for space and environment, interactivity and UX/UI, motion graphics, packaging design, publication design, design thinking, ...