The Crown Commercial Service (CCS) has launched a big data and analytics framework worth up to £2bn over the course of the agreement. Some 50 suppliers, 46% of which are small and medium-sized ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but the challenge lies in precisely quantifying their ROI. The dynamic nature of DA and AI means that their ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More What do you get when you combine two of the most up-and-coming paradigms ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

The business world is experiencing significantly increased interest in leveraging data and analytics to solve problems, and with good reason. According to Gartner, “by 2024 organizations that lack a ...

A blended approach combines centralized policy compliance with decentralized flexibility. In association withCapital One Data governance has historically been a serious bottleneck for analytics. While ...