For this week’s third annual Desert Open, Good Good Golf is, fittingly, going country. Not only will Good Good’s stable of creators converge on Grass Clippings Rolling Hills on Wednesday night in ...

The grass parking lot screamed tailgate more than golf tournament, more casual barbecue than the elusive celebrity-studded experience some 20 miles south of TPC Scottsdale that morning. The Good Good ...

While not official Tour stops, these events have become televised staples on the Golf Channel, featuring creator rosters alongside country-music stars and PGA Tour pros. But for mainstream fans of the ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...