The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it. And quickly, Gap ...

Gap Inc.'s iconic blue-square logo, emblazoned on millions of shirts, hats and bags for more than two decades, got a makeover this week, drawing a backlash from customers who see the new look as ugly ...

When does a style become iconic? Gap told us it'd be celebrating its first ever Hoodie Day, on October 15, for the style's 30th birthday. I wasn't sure the style was ready for a branded holiday. Then ...

Gap is in the midst of a very big, very viral year. Just a couple of weeks after debuting the inaugural product from its buzzy new line with Kanye West, the American mall mainstay is capitalizing on a ...

The brand also plans to crowdsource its next hoodie color debuting July 2. As the old saying goes, "what goes around, comes around," and that certainly seems to be the case for one of Gap's classic ...

Clothing brand Gap launched a multimedia campaign to honor its logos throughout the decades that includes a new collection of apparel, song remix, film and TV commercial that will air during the ...

Gap is placing culture-shapers center stage for its fall campaign, titled “Icons,” according to a press release. The campaign launched Sept. 6 and will run across digital media, out-of-home and Gap’s ...