According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Digital Impact, Inc. today released the conclusions of its "Trends in Direct Marketing Study," a comprehensive qualitative report based on interview responses from senior marketers in Fortune 1000 ...

The phenomenon of eMarketing is, in essence, the age-old practice of direct marketing updated in modern dress. From the advent of the Sears catalog in 1893 to the blizzard of catalogs arriving in your ...

Positive impact of direct marketing has ripple effects in regional economy Direct marketing includes farmers markets, roadside farm stands and community-supported ag programs Regional policies should ...