An ad test on X promotes Musk's Starlink beneath original content.

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

X is testing recommendation ads that appear under posts mentioning products, starting with a Starlink example spotted by ...

I’m Erik Huberman, and I’ve spent years helping brands grow with smart marketing. Here’s my take: social ads work because they meet people at the right moment with the right message. That moment is ...